Writing lengthy article once week is not the only part of blogging. I have one friend who does this. Every once in a while, I post a comment on his website, agreeing or disagreeing with what he says. The comments go to his moderation queue, which I assume he doesn't even know exists, because he's never approved any of my comments. In fact, he only approves about one comment per quarter and usually they don't even make sense or are blatant spam. Nobody links to his blog and I never see his comments posted on other blogs. Being a blogger is more than just writing (unless you are Cory Doctorow). If you don't participate in the blogosphere, then your blog is likely not gonna get read. You have to comment on other blogs, accept comments on your blog and reply to the comments. It's a conversation, not one-way publication.