Copyright 2005 Randy Charles Morin
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Besting Adwords
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Mon, 16 Apr 2007 14:13:50 GMT
The DoubleClick Story

A weekend later and the DoubleClick acquisition remains a top story in the blogosphere. Too many ideas are flying. Here's a summary.

Beyond the anti-competive backlash, many are trying to analyze why Google did it.

IMHO, Google is after the traditional advertiser. Remember that most AdWords advertisers are low end advertisers. DoubleClick advertisers, on the other hand, are high end advertisers. This could be a great marriage.

Also, check out this cool DoubleGoo graphic.
http://www.flickr.com/photos/trotz/458211591/

Update: Microsoft statement on acquisition.

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