Copyright 2005 Randy Charles Morin
Part of the KBCafe Blog Network.
A weekend later and the DoubleClick acquisition remains a top story in the blogosphere. Too many ideas are flying. Here's a summary.
Beyond the anti-competive backlash, many are trying to analyze why Google did it.
IMHO, Google is after the traditional advertiser. Remember that most AdWords advertisers are low end advertisers. DoubleClick advertisers, on the other hand, are high end advertisers. This could be a great marriage.
Update: Microsoft statement on acquisition.