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Some say that looking for an excellent SEO services is among the most confusing endeavors. Well, those who’ve already found the right firm would surely say that getting rid of that confusion is as easy as gathering information. To be a bit more specific, entrepreneurs who wish to dodge the difficulties of finding the finest SEO firm should first broaden their knowledge on some of the most important words used by search-engine-optimization specialists. This write-up features five of those vital terms.

All about White Hat

It’s safe to say that anyone who has tried to search for a SEO services have stumbled upon the term “white hat”. Well, that is a must-see on any company’s website. White hat pertains to the best (and safest) ways of getting better visibility and having more traffic. That means that instead of merely relying on the sheer number of keywords, firms that follow the white-hat approach know the true importance of fresh content. As experienced SEO specialists say, there’s nothing better than white hat.

The Black Hat Way

SEO Services CompanyAfter reading that, most entrepreneurs would most likely think of one question: what’s the worst way to improve a site’s optimization? The answer to that is “black hat” – a term that has become synonymous with unethical techniques. Using fake pages is an example of those, and it’s among the quickest ways of making Google notice a website (giving it an impressive search-results visibility). Here is the downside – the search giant penalizes those who rely on fake pages.

Stuff Some Words

Here’s something that usually gets mentioned when internet-marketing enthusiasts talk about black hat – keyword stuffing. So, what does that mean? Well, it refers to the practice of adding so many keywords into a webpage so that it achieves an impressive rank. What’s really questionable about keyword stuffing though, is this – even unrelated words are added into the page. As to be expected, any site that takes advantage of that underhanded approach ends up being penalized sooner or later.

All about the Spun

Fake pages and excessive keywords aren’t the only illegal SEO tactics that a shady SEO services company might employ. Spinning (an entire website) is also a method that brings noticeable but temporary results. What does spinning mean? A website would essentially be rewritten (using a special kind of software). Instead of churning out anything informative though, the program would just produce write-ups that have the right kind of keywords but barely make sense.

Paying Every Click

PPC (pay-per-click) is not a term that’s associated with SEO’s underworld. However, it’s sometimes linked with wasted resources. What exactly is PPC? In the simplest sense, it’s an advertising scheme that only makes marketers pay up each time someone clicks on their ads. While it does have the potential to minimize the expenses involved in getting a business noticed it wouldn’t be able to guarantee better sales. After all, a click doesn’t mean that someone has already decided to buy something.

Knowing Even More

Without a doubt, talking to an SEO firm’s representative is among the most difficult things to do for those who don’t know anything about the world of search-engine optimization. Once the clueless becomes rather knowledgeable though (finally becoming capable of distinguishing between black hat and white hat strategies for example), they’d be better in noticing whether a corporation that’s supposedly a specialist is tricking them. All in all, those looking for an SEO services shouldn’t stop learning.

For the last 2 weeks, I started plaing with AdWords again. I setup a campaign, got 8k impressions, 82 clicks and it cost me less than $4. The effort of setting up the campaigns completely outweighs the cost. But the effort is expended once to setup the campaign and lasts for as long as I ready to run it. I might have to tweek them a bit and update the keywords. For now, I’m gonna keep adding ad groups, ad text and keywords to increase the amount of impressions I’m getting daily. Which hopefully means more clicks.

One unfortunate thing is that I can’t really test the ads, because they never appear for me in the Google search results. I wonder if they are being directed to the correct landing page? I wish there was a way I could test them. Any ideas?

Today, YouTube asked me if I wanted to monetize my videos. Well, they aren’t that good, but they do get some views. Anywho, I agreed. Doubt I’ll make much money, if any.

I have 80 videos and over 100k views.
http://www.youtube.com/user/randymorin/videos

Read more.
http://support.google.com/youtube/bin/answer.py?hl=en&answer=72866

Years ago, I came up with a great AdWords strategy and built up my business partially using this very successful strategy. As the years went on, I simply stopped using AdWords because I became to preoccupied with running the business. I should never have. That was stupid.

Now, I’m getting back into it, since hits have been down these last few months. Gonna find out if the strategy I used years ago, still works today. Will report back.

Last month, I received an email saying that gambling ads are coming to AdSense. Unfortunately, the ads only run in areas where gambling ads are allowed. That’s pretty much no-where of importance to many of us. Further, you can’t immediately toggle gambling ads on and off. You can’t request them. You can’t deny them, unless they are already running as a popular category on your site. In fact, you might have a website running gambling ads in some countries, but you don’t see them, because gambling ads are illegal in your area. You may not even know that gambling related ads are running on your site. Since many religions frown on gambling. Many of you may be serving ads that you don’t want.

On the other hand, gambling ads will increase your bottom line. Especially for many of the sports related sites that I run. I doubt they’ll do much to improve my CPMs, because my sites generally get hits from regions that don’t allow gambling ads.

Some good here. Mostly bad.

Got a crazy AdSense warning the other day. I was warned, if the following blog entry wasn’t fixed, that my domain would be blocked. They don’t provide exactly what the problem is, so I can only guess. At the very end of the blog entry, I state…

As long as AdSense keeps paying, I should be able to make ends meet and save piles of cash for rainy days and my kids education.
I’ve decided to simply remove the blog entry entirely. Whatever!

Why doesn’t Google Adwords work on my Crackberry? The page is so large that even if I close every application, the Blackberry complains the memory is low and they have to close the page. Doesn’t Google test their stuff? And don’t get me wrong, this isn’t the desktop site, this is their mobile site. WTF is wrong with Google?

Something I’ve always hated about AdWords is that you can’t get notifications when someone creates or modifies campaigns using your account. I have to wonder how many people have had their Google Accounts hacked and later find out a campaign was setup to milk then using AdWords. I really wish that Google would setup a notification to email me when campaigns are created and modified. Otherwise, I really don’t trust having this around. Am I simply missing this feature? Or does someone have a solution for me?

I’ve setup daily emails to track my campaigns, but the spreadsheets are zipped which means I have to open the email, then the zip file. It’s kind of a pain to do this everyday when all I really want to know is when my campaigns change.

If you have an online business, or are just looking to gain a position of prominence, you should be on numerous social networking sites. Sites including Facebook, Twitter, and LinkedIn all provide online businesses and entrepreneurs with great platforms to market themselves and to present a solid brand; however, they can also present numerous problems if not properly managed. To make sure that you are using social networking sites to your best advantage, you should employ the following Reputation Management techniques:

Diversification

Don’t limit yourself to one account on one social networking site. Sign up with as many social networking sites as you can even if you don’t believe that you will use all of them. Not only will having numerous accounts allow you to reach more potential clients, but it will also help you maintain your Online Reputation as it will keep your brand name safe from malicious individuals who may be out to slander your brand name.

Frequency

To keep your customers and clients engaged, you must post everyday to your individual or business page. Clients love to be continuously updated about your business as it gives them something to look forward to. Also, by frequently posting to your social networking accounts, you will keep clients and customers from negatively posting on your accounts.

Speed

One of the biggest issues facing businesses regarding social networking sites is negative press. Social networking sites, in particular those which rate businesses, such as Angie’s List, can quickly become a hotbed for negative comments if not dealt with immediately. To make sure the brand damaging slander doesn’t enter the web, businesses need to be vigilant and quickly and politely respond to any negative comments which do pop up. If customers see that you are trying to repair any problems, they will be more likely to forgive you and continue giving you their business. However, if you neglect to respond, the angry comments will only continue and your brand could be forever tarnished in as little as 30 minutes.

Multimedia Use

Just because most social networking sites are text base doesn’t mean you should limit your page to text only posts. People love to see what is going on in your business which is why they like to see you post every day, and if you can throw in videos and photos too, they will be more likely to return to your site. They will also be able to see those working for your company and the events that take place within your business walls allowing them to get a more complete picture of who you are and what your brand stands for. 

Consistency 

In order to promote a positive image of your brand, you will not only need to provide a great product or service, but also convey trustworthiness to your potential customers. The best way to convey brand trustworthiness is by remaining consistent across all social networking platforms you use. Conveying one image of yourself on one site only to convey another on a different site will make your clients believe you are willing to falsify information to gain a customer base, and they will quickly turn from you for it.

Social networking has greatly enhanced online visibility, and has made it more possible for even the little guy to get ahead in business. However, with these new applications comes greater responsibility. If you wish to succeed, you need to have multiple social networking accounts. But if you wish to have long-term brand success, you will need to properly manage these sites on a daily basis.

In the hustle and bustle of our everyday lives, it can be easy to get distracted. When that happens, we often forget about important meetings and appointments and fumble with task lists and appointment books. Worst part of it all is, we can’t even seem to find the time to get ourselves organized. But with the fairly recent invention of the smartphone, we no longer have a need to waste paper on appointment books and stickynotes.
Instead we have applications which can serve entirely the same function, but with some added benefits. Here are some which can help us get through our everyday lives.

Reverse Lookup (by esMobile)
If you have ever received strange calls from unknown numbers, chances are your number has been sold to or acquired by telemarketers and other solicitation companies. This can be particularly annoying when trying to sleep or during a very important meeting.

With this AnyWho app, you can map the location of the call, as well as block the number, among many other functions.

Out of Milk (by Capigami)
This multi-use app is a great tool for getting organized. Its three main functions are the shopping list, inventory, and task list. The task list is pretty self-explanatory. You can type in or speak into the microphone your task and it will add it to the list, and you can mark it off, edit, or delete it from your list. The inventory list is basically a listing of items you already have in your pantry. You can either type them in, or use the handy barcode scanner function, and can separate your different items into categories, like “spice rack” or “in the fridge.” Lastly, the shopping list function is pretty handy, as you can manage multiple shopping lists, and use the barcode scanner to either add items in or to mark them off your list.

TripIt (by TripIt, Inc.)
Traveling often causes us a lot of anxiety, as there is so much paperwork to fuss with just to get on a plane. The TripIt app is easy to use and can organize your entire trip itinerary into one user-friendly list. If you have a Google Mail account, it can sync up with your flight confirmation email and automatically generate the itinerary for you.
For those of us who travel for business purposes, there is also the TripIt Business edition, which can sync multiple itineraries for people embarking on the same trip.

Bump
Taking down someone’s information or transferring files can also be quite a hassle when on the run. Rather than writing down a reminder to email a file later or writing someone’s number on your hand, just use Bump. When two devices have the Bump app open, all they have to do is gently bump phones together and the files or contact information are automatically transferred over. It’s easy and time-efficient.

My Cars
When we’re super busy, it probably means we rely tremendously on our vehicles. And while we use them so much, we can easily forget that we need regular maintenance on the car. With My Cars, you can manage the status of multiple vehicles. Every time you go to the pump, just plug in your mileage information, and the My Cars app will automatically generate performance charts to indicate whether your car is functioning to its full potential.

These, and many more apps that can help with our everyday lives, are available on the Android market.