How can I track search and content network clicks?

Sat, 07 Jan 2006 16:57:30 GMT

Google Adwords: The ValueTrack tag is a simple tag that you can add to your Destination URLs. It will allow you to distinguish the clicks you receive from search and content sites in the Google Network. [cut] For example, if your URL is www.yoursiteinfo.com, you can use the following tag for your Destination URL:

www.yoursiteinfo.com?type={ifsearch:GoogleAdWordsSearch}{ifcontent:GoogleAdWordsContent

When using this code, your third party tracking will be able to identify how many of your visitors enter your site via your Google AdWords ad.

https://adwords.google.com/support/bin/answer.py?answer=14816

Randy: Of course, if you use Google Analytics, this all comes for free. I can even track the performance of various ad text.

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Tue, 01 Jun 2010 14:30:07 GMT

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You may also want to run a Placement Performance to ensure you've implemented conversion tracking correctly and to better understand how individual sites or other placements are converting for you.
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