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Copyright 2005 Randy Charles Morin
Part of the KBCafe Blog Network.
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I have one AdWords campaign that I run, mostly for fun (experiment) where I bid $0.05 and get mostly (85%) of my click-thrus from Google's content network. That's because AdWords only disables keywords for their search network and not their content network and I get more than 99% of my impressions on the content network, of which the CTR is extra low. What this means is that I get can a lot of low CPM impressions on their content network. This seems an easy opportunity for AdSense arbitrage. Let's see how low I can reduce my content big (while leaving my search network bid at 5 cents). Today, I reduced the content network bid to 1 cent.
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Impressions is the number of times your ad appears in the Google search results. Clicks is the number of times someone clicks on your ad.
Hope that helps,
Randy
There is another thing, out of manythings, I do not understand. What is the relationship between Clicks, Impressions and Click Through Rate? On some days I get 60 clicks, 7500 impressions, and 0.00% CTR, or 6 clicks, 4500 impressions 0.1 CTR (not exact quotations but something like that).
Do I sound dumb enough for you?
Thank you for taking the time to wrtie back.
Ruowen
Randy
That Website doesn't seem like a very good source for AdWords related information. Also, why is the URL above costing you dearly for nothing?
Thanks,
Randy
Sorry,
Randy
Hi All,