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Copyright 2005 Randy Charles Morin
Part of the KBCafe Blog Network.
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One thing that has always disappointed me is the conversion rate reported by Amazon's associates program. This is calculated by dividing the number of products you sold by the number of clicks you generated. My highest quarterly conversion rate was 1.5% and usually it's around 0.5% and I did get 0% one quarter last year. I don't know, but a 1.5% conversion rate seems awfully low and that's my high-end. But, if you've ever click on an Amazon affilate link, then you'll know why. The page given is always cluttered with crap that distracts the buyer from doing his job, that is, buying product. Maybe I don't get it!
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