Gambling Coming to Adsense

Tue, 04 Oct 2011 23:39:17 GMT

Last month, I received an email saying that gambling ads are coming to AdSense. Unfortunately, the ads only run in areas where gambling ads are allowed. That's pretty much no-where of importance to many of us. Further, you can't immediately toggle gambling ads on and off. You can't request them. You can't deny them, unless they are already running as a popular category on your site. In fact, you might have a website running gambling ads in some countries, but you don't see them, because gambling ads are illegal in your area. You may not even know that gambling related ads are running on your site. Since many religions frown on gambling. Many of you may be serving ads that you don't want.

On the other hand, gambling ads will increase your bottom line. Especially for many of the sports related sites that I run. I doubt they'll do much to improve my CPMs, because my sites generally get hits from regions that don't allow gambling ads.

Some good here. Mostly bad.

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Gambling Coming to Adsense