Adwords Mobile B0rked!

Fri, 12 Aug 2011 15:57:47 GMT

Why doesn't Google Adwords work on my Crackberry? The page is so large that even if I close every application, the Blackberry complains the memory is low and they have to close the page. Doesn't Google test their stuff? And don't get me wrong, this isn't the desktop site, this is their mobile site. WTF is wrong with Google?

AdWords Fraud

Fri, 12 Aug 2011 02:36:02 GMT

Something I've always hated about AdWords is that you can't get notifications when someone creates or modifies campaigns using your account. I have to wonder how many people have had their Google Accounts hacked and later find out a campaign was setup to milk then using AdWords. I really wish that Google would setup a notification to email me when campaigns are created and modified. Otherwise, I really don't trust having this around. Am I simply missing this feature? Or does someone have a solution for me?

I've setup daily emails to track my campaigns, but the spreadsheets are zipped which means I have to open the email, then the zip file. It's kind of a pain to do this everyday when all I really want to know is when my campaigns change.

Using Social Networking Sites to Manage Your Brand

Thu, 04 Aug 2011 13:47:45 GMT

If you have an online business, or are just looking to gain a position of prominence, you should be on numerous social networking sites. Sites including Facebook, Twitter, and LinkedIn all provide online businesses and entrepreneurs with great platforms to market themselves and to present a solid brand; however, they can also present numerous problems if not properly managed. To make sure that you are using social networking sites to your best advantage, you should employ the following Reputation Management techniques:

Diversification

Don’t limit yourself to one account on one social networking site. Sign up with as many social networking sites as you can even if you don’t believe that you will use all of them. Not only will having numerous accounts allow you to reach more potential clients, but it will also help you maintain your Online Reputation as it will keep your brand name safe from malicious individuals who may be out to slander your brand name.

Frequency

To keep your customers and clients engaged, you must post everyday to your individual or business page. Clients love to be continuously updated about your business as it gives them something to look forward to. Also, by frequently posting to your social networking accounts, you will keep clients and customers from negatively posting on your accounts.

Speed

One of the biggest issues facing businesses regarding social networking sites is negative press. Social networking sites, in particular those which rate businesses, such as Angie's List, can quickly become a hotbed for negative comments if not dealt with immediately. To make sure the brand damaging slander doesn’t enter the web, businesses need to be vigilant and quickly and politely respond to any negative comments which do pop up. If customers see that you are trying to repair any problems, they will be more likely to forgive you and continue giving you their business. However, if you neglect to respond, the angry comments will only continue and your brand could be forever tarnished in as little as 30 minutes.

Multimedia Use

Just because most social networking sites are text base doesn’t mean you should limit your page to text only posts. People love to see what is going on in your business which is why they like to see you post every day, and if you can throw in videos and photos too, they will be more likely to return to your site. They will also be able to see those working for your company and the events that take place within your business walls allowing them to get a more complete picture of who you are and what your brand stands for.

Consistency

In order to promote a positive image of your brand, you will not only need to provide a great product or service, but also convey trustworthiness to your potential customers. The best way to convey brand trustworthiness is by remaining consistent across all social networking platforms you use. Conveying one image of yourself on one site only to convey another on a different site will make your clients believe you are willing to falsify information to gain a customer base, and they will quickly turn from you for it.

Social networking has greatly enhanced online visibility, and has made it more possible for even the little guy to get ahead in business. However, with these new applications comes greater responsibility. If you wish to succeed, you need to have multiple social networking accounts. But if you wish to have long-term brand success, you will need to properly manage these sites on a daily basis.

Webvertization

Adwords Mobile B0rked!

AdWords Fraud

Using Social Networking Sites to Manage Your Brand