Besting Adwords

Adsense Reporting

Fri, 01 Jul 2005 01:25:42 GMT

The Adsense Reporting seems to be jammed. They haven't recorded an impression or click-thru in about 12 hours. I've never seen this before, it's usually accurate upto the hour. Anybody else experiencing similar?

5 Important Things about AdSense

Thu, 30 Jun 2005 15:53:05 GMT

Joel Comm: Whether you’re just starting out with AdSense or whether you’ve been using it for years, the success of your ads will depend on knowing five absolutely essential pieces of information about AdSense:

AdSense Can Make You A Huge Heap Of Cash
Junk Sites Get Junk Income
Your Choice Of Ads Matter
You Can Influence The Ads You Receive
Your Stats Are Your Best Friend

Google Sued For Ignoring Click Fraud

Thu, 30 Jun 2005 15:25:55 GMT

Jason L. Miller: A class action lawsuit was filed in US District Court against Google alleging breach of contract, negligence, unjust enrichment, and unfair business practices-all involving charges of click fraud.

WebProNews

7-Ways to lose your Shirt using Adwords!

Wed, 29 Jun 2005 17:12:16 GMT

Keith Thompson: Here's 7 great ways I've found to do just that...

Not getting enough keywords, and I don't mean just numbers.
Not creating adgroups.
No negative keywords.
Using only broad keyword searches for their keywords.
Not testing and rotating your ads.
Not using the content targeted feature wisely.
Not having a GREAT sales page.

WebProNews

Adsense CPM ads?

Wed, 29 Jun 2005 16:26:03 GMT

Of late, my Adsense reports include revenues even where no clicks were reported. The revenues seem to be directly proportional to impressions. Is Google paying per impression on some ads? Yes they are, but only with Site Targeted ads. What does this mean? Someone has bought site targeted ads on my domain. Nice!

http://adwords.blogspot.com/2005/06/targeting-in-whole-new-way_16.html

10 Ways To Make People Click

Tue, 28 Jun 2005 15:09:14 GMT

Use psychological techniques when designing your banner
ads.
Make your banner ad words as interesting as achievable.
Offer a discount offer on your banner ad.
Include positive statements from customers in your
banner ad.
You can add a prominent and highly regarded individual
on your banner ad.
Incorporate a compelling pledge on your banner ad.
Be explicit when you instruct people to select your
banner ad.
You could create a promotion allowing people to try your
product before they buy it.
Tell people the major benefit of your product, web
site or service on your banner ad.
You could offer a product for free on your banner ad.

http://www.onlineauctionassociation.com/2004/12/10_incredible_w.html

Why Adsense for Feeds is a Bad Idea

Tue, 28 Jun 2005 00:33:26 GMT

A Whole Features: Who would you subject to advertising, if you had a say in the matter: random visitors or your biggest fans?

Randy: By biggest fans, he means your subscribers. His point is that subscribers are not likely to click on ads, where-as random referred visitors are more likely to click on ads. As such, advertising in feeds is pointless and I partially agree.

Where to place ads on Web pages?

Mon, 27 Jun 2005 22:11:23 GMT

Google: Certain locations tend to be more successful than others. This “heat map” illustrates these ideal placements on a sample page layout. The colors fade from dark orange (strongest performance) to light yellow (weakest performance).

Errata: I assume they meant white is the weakest performer.

Google Censors Anti-Hillary Ads

Mon, 27 Jun 2005 16:13:06 GMT

PRWeb: Google bans previously approved ads for book about the Clintons' abuse of power but leaves anti-Bush ads intact. The CEO's support of Hillary Clinton is questioned as a factor.

http://www.prweb.com/releases/2005/6/prweb250302.htm

AdSense Looking at Me?

Mon, 27 Jun 2005 15:30:39 GMT

XeroCool: There are rumors at the forums that when you see a referral from "gnome.corp.google.com" it means that a Google AdSense representative is conducting a manual review of your Web site.

Scripting Adsense Click Fraud

Sun, 26 Jun 2005 21:03:26 GMT

Alf Eaton of Huglog is engineering massive click fraud with a Firefox Greasemonkey script. His script pre-caches Webpages by pre-loading Google Adword links. He's even gone the extra mile to obfuscate the click fraud, to prevent detection by Google.

Google Dominates Search

Sat, 25 Jun 2005 01:15:02 GMT

Mark Evans: According to Nielsen//NetRatings, Google 48% of the U.S. search market. Yahoo is a distant second with 21%, while MSN has 12%, AOL 5% and Ask Jeeves 2%.

Adsense SPAMreport

Fri, 24 Jun 2005 18:59:49 GMT

JenSense: If you see a site violating the AdSense terms, you can now file an anonymous spam report that will get to the quality team for checking. To file a report, you simply go to the page that is showing AdSense ads and click on the "Ads by Google" (or "Ads by Goooooogle") link. In the form on the next page, include the term "spamreport" and put in a short reason about why you feel the site is violating the AdSense terms or policies. You can also enter your own email address, if you wish, then click submit.

http://www.jensense.com/archives/2005/06/matt_cutts_anno.html

AdSense Sandbox Tool

Fri, 24 Jun 2005 16:01:43 GMT

Simply enter the URL or keywords in the box below, and you will see up to 20 sample AdSense ads for the URL or keywords.

Finding High Paying Keywords

Thu, 23 Jun 2005 18:32:31 GMT

AdMoolah: There are several sources of keyword lists that can be obtained on the Internet for free or for sale. Keyword lists supply a large number of high-paying keywords and the maximum bid prices for these keywords. These lists can be a good place to start brainstorming for content ideas. [cut] Here are some free lists that are available:

Adsense is My Business Model

Thu, 23 Jun 2005 16:54:48 GMT

pc4media: Serve Google ads. Make Money. Rafe Needleman describes how many CEOs tell him that their business model is heavily dependent on google's adsense.

Yahoo Behavioral Ads

Thu, 23 Jun 2005 16:39:13 GMT

Marketing Vox: Yahoo [cut] has begun to test the placement of cost-per-click text ads on web pages based on user behavior [cut]. The program could eventually challenge Google's extensive AdSense network, which places ads based on website content. Yahoo's new effort instead targets ads to consumer behavior.

Not Another Adwords Blog

Thu, 23 Jun 2005 15:04:49 GMT

Yep! After playing with Google Adwords and Adsense for a couple years, I think it's time I tell you what I found. It's easy to monetize crap on the Web, thanks to our best friend Google.