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Copyright 2005 Randy Charles Morin
Part of the KBCafe Blog Network.
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For the last 2 weeks, I started plaing with AdWords again. I setup a campaign, got 8k impressions, 82 clicks and it cost me less than $4. The effort of setting up the campaigns completely outweighs the cost. But the effort is expended once to setup the campaign and lasts for as long as I ready to run it. I might have to tweek them a bit and update the keywords. For now, I'm gonna keep adding ad groups, ad text and keywords to increase the amount of impressions I'm getting daily. Which hopefully means more clicks.
One unfortunate thing is that I can't really test the ads, because they never appear for me in the Google search results. I wonder if they are being directed to the correct landing page? I wish there was a way I could test them. Any ideas?
Today, YouTube asked me if I wanted to monetize my videos. Well, they aren't that good, but they do get some views. Anywho, I agreed. Doubt I'll make much money, if any.
I have 80 videos and over 100k views.
http://www.youtube.com/user/randymorin/videos
Read more.
http://support.google.com/youtube/bin/answer.py?hl=en&answer=72866
Years ago, I came up with a great AdWords strategy and built up my business partially using this very successful strategy. As the years went on, I simply stopped using AdWords because I became to preoccupied with running the business. I should never have. That was stupid.
Now, I'm getting back into it, since hits have been down these last few months. Gonna find out if the strategy I used years ago, still works today. Will report back.
Last month, I received an email saying that gambling ads are coming to AdSense. Unfortunately, the ads only run in areas where gambling ads are allowed. That's pretty much no-where of importance to many of us. Further, you can't immediately toggle gambling ads on and off. You can't request them. You can't deny them, unless they are already running as a popular category on your site. In fact, you might have a website running gambling ads in some countries, but you don't see them, because gambling ads are illegal in your area. You may not even know that gambling related ads are running on your site. Since many religions frown on gambling. Many of you may be serving ads that you don't want.
On the other hand, gambling ads will increase your bottom line. Especially for many of the sports related sites that I run. I doubt they'll do much to improve my CPMs, because my sites generally get hits from regions that don't allow gambling ads.
Some good here. Mostly bad.
Got a crazy AdSense warning the other day. I was warned, if the following blog entry wasn't fixed, that my domain would be blocked. They don't provide exactly what the problem is, so I can only guess. At the very end of the blog entry, I state...
As long as AdSense keeps paying, I should be able to make ends meet and save piles of cash for rainy days and my kids education.
I've decided to simply remove the blog entry entirely. Whatever!
Something I've always hated about AdWords is that you can't get notifications when someone creates or modifies campaigns using your account. I have to wonder how many people have had their Google Accounts hacked and later find out a campaign was setup to milk then using AdWords. I really wish that Google would setup a notification to email me when campaigns are created and modified. Otherwise, I really don't trust having this around. Am I simply missing this feature? Or does someone have a solution for me?
I've setup daily emails to track my campaigns, but the spreadsheets are zipped which means I have to open the email, then the zip file. It's kind of a pain to do this everyday when all I really want to know is when my campaigns change.
If you have an online business, or are
just looking to gain a position of prominence, you should be on numerous social
networking sites. Sites including Facebook, Twitter, and LinkedIn all provide
online businesses and entrepreneurs with great platforms to market themselves
and to present a solid brand; however, they can also present numerous problems
if not properly managed. To make sure that you are using social networking sites
to your best advantage, you should employ the following Reputation
Management
techniques:
Diversification
Don’t limit yourself to one account on
one social networking site. Sign up with as many social networking sites as you
can even if you don’t believe that you will use all of them. Not only will
having numerous accounts allow you to reach more potential clients, but it will
also help you maintain your Online
Reputation as it will keep
your brand name safe from malicious individuals who may be out to slander your
brand name.
Frequency
To keep your customers and clients
engaged, you must post everyday to your individual or business page. Clients
love to be continuously updated about your business as it gives them something
to look forward to. Also, by frequently posting to your social networking
accounts, you will keep clients and customers from negatively posting on your
accounts.
Speed
One of the biggest issues facing
businesses regarding social networking sites is negative press. Social
networking sites, in particular those which rate businesses, such as Angie's
List, can quickly become a hotbed for negative comments if not dealt with
immediately. To make sure the brand damaging slander doesn’t enter the web,
businesses need to be vigilant and quickly and politely respond to any negative
comments which do pop up. If customers see that you are trying to repair any
problems, they will be more likely to forgive you and continue giving you their
business. However, if you neglect to respond, the angry comments will only
continue and your brand could be forever tarnished in as little as 30
minutes.
Multimedia Use
Just because most social networking sites
are text base doesn’t mean you should limit your page to text only posts. People
love to see what is going on in your business which is why they like to see you
post every day, and if you can throw in videos and photos too, they will be more
likely to return to your site. They will also be able to see those working for
your company and the events that take place within your business walls allowing
them to get a more complete picture of who you are and what your brand stands
for.
Consistency
In order to promote a positive image of
your brand, you will not only need to provide a great product or service, but
also convey trustworthiness to your potential customers. The best way to convey
brand trustworthiness is by remaining consistent across all social networking
platforms you use. Conveying one image of yourself on one site only to convey
another on a different site will make your clients believe you are willing to
falsify information to gain a customer base, and they will quickly turn from you
for it.
Social networking has greatly enhanced online visibility, and has made it more possible for even the little guy to get ahead in business. However, with these new applications comes greater responsibility. If you wish to succeed, you need to have multiple social networking accounts. But if you wish to have long-term brand success, you will need to properly manage these sites on a daily basis.
In the hustle and bustle of our everyday lives, it can be easy to get distracted. When that happens, we often forget about important meetings and appointments and fumble with task lists and appointment books. Worst part of it all is, we can't even seem to find the time to get ourselves organized. But with the fairly recent invention of the smartphone, we no longer have a need to waste paper on appointment books and stickynotes.
Instead we have applications which can serve entirely the same function, but with some added benefits. Here are some which can help us get through our everyday lives.
Reverse Lookup (by esMobile)
If you have ever received strange calls from unknown numbers, chances are your number has been sold to or acquired by telemarketers and other solicitation companies. This can be particularly annoying when trying to sleep or during a very important meeting.
With this AnyWho app, you can map the location of the call, as well as block the number, among many other functions.
Out of Milk (by Capigami)
This multi-use app is a great tool for getting organized. Its three main functions are the shopping list, inventory, and task list. The task list is pretty self-explanatory. You can type in or speak into the microphone your task and it will add it to the list, and you can mark it off, edit, or delete it from your list. The inventory list is basically a listing of items you already have in your pantry. You can either type them in, or use the handy barcode scanner function, and can separate your different items into categories, like "spice rack" or "in the fridge." Lastly, the shopping list function is pretty handy, as you can manage multiple shopping lists, and use the barcode scanner to either add items in or to mark them off your list.
TripIt (by TripIt, Inc.)
Traveling often causes us a lot of anxiety, as there is so much paperwork to fuss with just to get on a plane. The TripIt app is easy to use and can organize your entire trip itinerary into one user-friendly list. If you have a Google Mail account, it can sync up with your flight confirmation email and automatically generate the itinerary for you.
For those of us who travel for business purposes, there is also the TripIt Business edition, which can sync multiple itineraries for people embarking on the same trip.
Bump
Taking down someone's information or transferring files can also be quite a hassle when on the run. Rather than writing down a reminder to email a file later or writing someone's number on your hand, just use Bump. When two devices have the Bump app open, all they have to do is gently bump phones together and the files or contact information are automatically transferred over. It's easy and time-efficient.
My Cars
When we're super busy, it probably means we rely tremendously on our vehicles. And while we use them so much, we can easily forget that we need regular maintenance on the car. With My Cars, you can manage the status of multiple vehicles. Every time you go to the pump, just plug in your mileage information, and the My Cars app will automatically generate performance charts to indicate whether your car is functioning to its full potential.
These, and many more apps that can help with our everyday lives, are available on the Android market.
Today it seems that anybody can start
their own business online. Yet doing so comes with varying degrees of success.
In order to become a successful entrepreneur online, you must have the drive and
patience to ensure that your business is successful. Neil Patel, founder of two
successful online businesses and a blog that helps people learn about online poker, found his success in his online business before
he even graduated high school. And now he holds the title of one of the top 100
bloggers according to Technorati, and the Wall Street Journal named him one of
the most influential people online.
Taking the steps listed below will help
you become successful like Neil Patel. Before you even consider starting up an
online company, consider whether you have all of these tools to get
started.
1. Find Your Specialty
You can't have a business without any
ideas! Figure out what you are good at and what you enjoy and turn it into a
profitable business! But first, check out the competition. Search for your
business idea online to see if there are other businesses like
it.
If you find a few, don't fret! Do your
research; take a look at them and see how they do business. Your idea or
business model could be completely different from what the others are doing,
which will help you stand out against the competition.
2. Network
Most knowledge can't be learned through a
textbook or guide online. Most of it will come from the people you know in the
industry! These are people with experience, who have varying methods of how they
became successful. Getting out and networking with these people will get your
name out there, and open the door for more opportunities as you plan to expand
and grow within your industry.
Locate a professional
organization within your
industry. Larger organizations have groups in most major metropolitan areas, so
there should be one fairly close to you.
3. Know the industry
You can't be successful if you don't know
the ins and outs of the industry. In the online world, there is so much
terminology and strategy to know that even the seasoned veterans of online
entrepreneurship don't know everything. Take some time out every day to do a
little bit of research, just to help you build your knowledge. The world of
marketing is especially important in the online world regardless of your
specific industry, so take a look at Search Engine
Optimization (SEO) and
pay-per-click (PPC) advertising.
Also integrate yourself into the online
world to get your name out there. Join a few social networks, such as Facebook,
Twitter and LinkedIn, and start your own personal blog. This will not only put
your name out there online, but will also provide you with a little more inside
experience with the different social networks.
4. Keep a Budget
Being your own boss online can be quite
confusing when it comes to budgeting your time and money. If you are a guest
writer for several blogs, you will find that it may be a bit difficult keeping
track of who paid you, and how much. You may also need to know how much time you
spend with each blog as compared to what you are getting paid.
The best thing you can do is keep a
budget log for every time you get paid. Mark down the time spent with each blog
and how much money you are getting from each. You may discover that the time you
spend with one blog is drawing much less pay than another blog.
Now that you have read this, have you already accomplished these tasks? If you have said yes to all four of these, it's time to take the next steps into starting your new business. Remember that the most successful online entrepreneurs are those who stay focused and have a strong drive to be successful. It is up to you to maintain those qualities.
If you enjoy helping people, and want to work in the medical field, there are a number of routes you can take to find success. However, if you want to work in a health care environment without needing to go through the type of schooling that doctors are required to go through, you can get a medical assistant certification. While states don't require you to be certified in order to work as a medical assistant, many health care employers want to see that you possess the characteristics of a certified assistant.
Benefits to Earning a Certification as a Medical Assistant
One of the biggest reasons to consider certification is your employability. Many reputable health care clinics, hospitals, doctor offices and other health care facilities will not consider you without a medical assistant certification. This is because the proper certification assures employers that you meet certain standards, and can perform certain procedures. The certification is an indication that you have reached a specific level of skill, and extensive training won't be required to bring you up to the health care standards expected by your employer.
Another reason to consider getting your certification as a medical assistant is that you will have improved earning potential. Payscale.com, a site that compiles data on average salaries, reports that certified medical assistants make more per hour than medical assistants without certification. Additionally, you are likely to see an increase in responsibilities and potential job growth when you are certified. As a CME, you could be entrusted with responsibilities not available to non-certified assistants.
Getting Certified
If you want to be certified as a medical assistant, you will need to meet certain standards. The medical assistant certification is bestowed by the American Association of Medical Assistants. You will need to pass an exam after completing a properly accredited program in medical assisting. When choosing a program, make sure you verify that it is accredited by the Commission on Accreditation of Allied Health Education Programs or by the Accreditation Bureau of Health Education Schools. You also usually need to perform an externship. This will give you experience working in a health care setting. Your externship may or not be a paid experience. However, even if you are not paid, the experience you receive will be quite valuable and can help you learn in a hands-on way that can make you an asset to your employer.
Many people choose medical assistant certification because it is possible to get a good job that offers reasonable pay for a rewarding career. Additionally, it is possible to find accredited medical assisting programs that you can fit into your schedule. Some of these programs offer accelerated tracks, so you can finish your program, pass the exam, and start working in a relatively short period of time. Depending on the program you choose, it might be possible to be certified and begin working within two years or three years -- or less.
Medical assisting can be a very rewarding health care career, and you can gain an edge if you get a medical assistant certification.
Hearing about your reputation from other people either flatters or disturbs us depending on whether were praised or slandered. Regardless, its not too difficult to figure out your standing as an individual, brand or business by networking with people. There is another reputation, exclusive to a digital venue, with which you may be unfamiliar: online reputation. Small, fledgling businesses as well as leviathans like Apple conduct online reputation management (ORM) to keep their professional slate clean.
Quite simply, ORM is the process of searching the Internet for disparaging, falsified criticisms and then nullifying them by taking proactive steps. Individuals who take their blog seriously need to execute ORM just as much as a business does. Look over these tips to get started with ORM.
Be your own worst enemy. Its hard to counter what your opponents have to say about you if you dont know what it is. Spend time online searching for your name, your company name or derivatives that insult either (e.g. John Doe sucks). Although Google has a strong hold on the search engine market, branch out. Google searches are confined to the Big Gs servers. Try search engines of yesteryear, such as AltaVista, Dogpile and Yahoo. If youre seeing top results that are sharply critical, its time to take action. Either you need to treat your customers better or its time for some damage control via ORM.
Ask for testimonials. This strategy does two things. First, youll find out what customers really think of your business. Ask loyal clients to write brief testimonials for you. If theyre hesitant or refuse to, then you probably need to work on your rapport. Second, you will hopefully find that your customers appreciate you. Then create a page on your website for these testimonials. If customers are uncomfortable giving you testimonials directly, refer them to Yelp.
Develop your brand online. There are several things business do to expand their brand. It never hurts to start a blog that offers insight on your respective industry, sheds light on your companys operations and/or gives advice to others in your field. Starting a forum on your website is sure to please customers who would be able to get a direct answer from you. Of course, social networking is crucial to developing your brand. If handling several social networks at once gets to be too grueling, try a free program like HootSuite to manage everything from one place.
ORM never ends. Its an exhaustive duty at times. Consider delegating the task to a web-savvy employee or ensure that you can set aside the time to fully conduct ORM. If youre on your own, then make ORM a top priority.
The last four months, I've been making $3.60 to $6.63 in referral revs. Over the years, the referral revs on Chitika have been paying off and on, but I always make a few bucks. Considering that I haven't blogged about Chitika in a long while or even used it, the revenues are pretty good.
I first tried Chitika in 2005 and 2006, but I found too many problems with Chitika. They would report one earnings and pay 50% and more less. Some months, I didn't get my checks on time. Then CPMs decreased to worthlessness.
Because of the constant referral money, I'm gonna try them again on kbcafe.com. See how it goes and report back here.
For years, when I wanted to find out the whois data on a domain, I simply when to Google and typed whois {some-domain}.com and usually the 1st result was exactly what I was looking for. I think a lot of ppl were doing this and the SEOs decided to take advantage and submit tons of whois {some-domain}.com results into the Google SERPs. Now you get a bunch of crap, mostly spammy sites trying to convert Google referrals into ad clicks.
If you work at Google, then please fix. Thanks!
Many people and business lose money every year to unsuccessful marketing campaigns or poor online reputation management, and sometimes it’s hard to know what is working and what isn’t. Some businesses use comment sections or online questionnaires for feedback on the product. Whether you’re a corporation or a small business there are strategies that are applicable for anyone hoping to make a greater impact on consumer opinion, while not wasting their time and money.
First, understand your audience and what your objectives for your company's web site. Understanding your motives is key towards engaging and connecting with the public. Social media is a growing way in which businesses are engaging consumers. Outlets, such as Facebook, are tools used to remain relevant and appealing to the current consumer, who spends a substantial portion of time on social media networks. The objective is not just for people to see what you offer but to keep them coming back for updates, which goes a long way towards building a powerful brand.
Deciding on a marketing budget is a decision that requires research into the best way to display your business that is also cost-effective. There isn’t an exact figure. Companies of various sizes spend vastly different percentages of the overall revenue, according to Business Week. Paid media advertising is very expensive, and there are other ways to get your message out there. You just have to decide what strategy would meet marketing goals for the company.
If you’re not getting the kind traffice on your web site that you want, look at some online resources, such as the aforementioned online reputation management. It will increase your search engine optimization and produce positive web content for your business. This increases the visibility of your web site, and improves your online reputatio.
Increasing the quality and impact of your business’ web site is an important step towards building a better brand. Consider these steps and how they may fit with your company's goals.
It's amazing how Google's search engine has created this enormous industry around links. I know that if my current projects fail to give me the revenue I need, I can always return to blogging and get paid to write reviews (with links). PayPerPost and SponsoredReviews are enormous gold mines for bloggers. In addition, I'm constantly contacted directly for much more profitable blogging.
Anybody could do this full-time and make a living at it. You simply have to write a dozen non-paid blog entires per day and watch the paid blogging opportunities fall into your lap. This week, I was paid $200 to post two guest articles on some of my blogs. I didn't have to write anything. With PayPerPost and SponsoredReview, you can approach advertisers who are willing to pay you $10-100 per post. I'd love to find someone who is willing to take the time to make this work. I doubt it'd be that hard. I simply don't have the time for it. Too busy with more profitable stuff (www.Talk-Sports.com).
The new Google AdSense interface is completely borked. I first reported problems when it was first released. It didn't work on my BlackBerry and I couldn't switch back to the old interface on the BB either. I never heard back from Google and the problem persist. Now, it's also broken on IE and Chrome. Sorry, didn't bother trying Firefox and Safari. Here's the error I get with every pageview. Fortunately, I can switch to the old interface.
I just implemented AdSense for Search on Talk-Sports.com. I added one ad at the beginning of every search result page. It proved a bit of a challenge. You have to add three blocks of HTML and javascript code and customize them to death. There's a code generating available online, but even then I had to tweak the code by hand to make it work with my webpage.
https://sites.google.com/a/google.com/afsao1/Welcome
You can see a sample on the following page.
http://www.talk-sports.com/search.aspx/Sidney+Crosby
Love Analytics! I was quickly able to turn the data into a top 50 pages on Talk-Sports.
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